Business Management (BA Hons) - Marketing
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    Business Management (BA Hons) - Marketing

    This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise. Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

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    • Overview - Why Sign Up?

      Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.

      Over the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations.

      During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team.

      However, if working for someone else doesn’t seem like your thing, that’s okay too – this degree enables you to set up your own business and we’ll support you along the way.

    • Course Highlights

      • Year 1, Year 2 and Year 3 students across the Business School have several opportunities to take part in both local and international competitions supported and sponsored by our partners; local government authorities and reputed firms from the private sector.
      • Students across their programme are made to link theoretical underpinnings to real time scenarios via watching documentaries and recorded business reviews to gain better insights of the actual events taking place in the world of business. Case studies are also given for nearly all modules across all levels of study for students to undertake the role of managers and be exposed to the world of business.
      • Across the three years of study under the BA (Hons) Business Management pathways  students shall be introduced to the world of ethics and academic integrity there by leading them to become more responsible and ethical as the future citizens.

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    What will you study on the BA (Hons) Business Management - Marketing?

    Through the programme, students will get to learn about different aspects of the marketing field, including research, strategy, and economics in different sectors, such as business, fashion, media, branding, or general marketing. The programme will be taught interactively, using case examples, group discussions, and debates. Furthermore, students will examine how to increase the value of a business through marketing strategies.

    • Modules (Year 1)

      • Financial Concepts of Business (30 credits) – Compulsory

        This module aims to develop the financial understanding and knowledge of students within business organisations so as to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It aims to provide an understanding of the fundamental roles of accounting and finance for business students who do not need to develop specialist knowledge as well as to provide an understanding of key economic principles that inform business thought and practice.

      • Quantitative Methods for Business (30 credits) – Compulsory

        The aim of this module is to provide an introduction to the use of computer software to collect, analyse and present business data. Students will learn to solve business and management problems using Excel or other appropriate software with an emphasis on the application of methods to solve problems, and the interpretation and communication of results. The main aim is to enable the student to become a discerning user of quantitative methods and computers in business analysis, which can be built upon in further study.

      • Management Concepts (15 credits) – Compulsory

        The aim of this module is to develop students understanding of the management of organisations. It will introduce management concepts such as the business functions, organisational structure, work design, entrepreneurship, and business ethics. Students will develop the ability to analyse the strengths and weaknesses of various management theories and their application in the management of organisations.

      • People Management (15 credits) – Compulsory

        The aim of this module is to develop students understanding of how people in organisations interact. It will introduce various people management concepts and human resource processes and practices. Students will develop the ability to compare and contrast a variety of organisational psychology and sociological theories and their application in the management of people.

      • Marketing Theory and Practice (30 credits) – Compulsory

        This module is designed to provide you with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. You will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice

    • Modules (Year 2)

      • Operations Management (30 credits) – Compulsory

        This module aims to develop students’ knowledge and understanding of operations management within a variety of organisations. It examines different aspects of operations management relevant to the design, planning, control and improvement of business operations. Students will learn to evaluate, select and apply relevant operations management concepts, tools and techniques to solve problems, make informed decisions and improve the efficiency and effectiveness of operational processes.

      • Business Environment (15 credits) – Compulsory

        In this module, you will begin to acquire the knowledge and skills typically required for more advanced study of businesses and in managerial decision-making. You will learn to analyse business environments and handle information using techniques, models and frameworks that will also start to build higher level employability skills.

      • Management Information Systems (15 credits) – Compulsory

        This module aims to provide students with the ability to apply key skills in information systems to the business management domain. The module also aims to enable students to obtain important aptitudes towards using information technology solutions such as business intelligence (e.g. data analytics), digital technology solutions (e.g. smart environments) and modern forms of communication (e.g. social networks) to improve business processes.

      • Principles of Innovation and Entrepreneurship (15 credits) – Compulsory

        This module provides students with an introduction to innovation and entrepreneurship. It examines different forms of innovative and entrepreneurial practice including commercial and social enterprise. This includes an introduction into management issues faced by entrepreneurs and small business owners. The module will also introduce students to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving.

      • Organisational Behaviour (15 credits) – Compulsory

        The aim of this module is to enable students to identify the multifaceted social processes that are imperative to organisational life. The module will cover a wide array of theories pertaining to organisational behaviour. Students will develop their own abilities to analyse these theories, build up their own views on how to think and feel about these emergent issues as well as empower themselves with the capacity to argue and support these views in an academically rigorous manner.

      • Marketing Research and Insights (30 credits) – Optional

        This module aims to familiarise students with the importance of marketing research and insights to business and, in particular, the marketing management process. Students will learn how to conduct a marketing research project, including establishing business research needs, gaining insights into the consumer market, designing an appropriate research design, creating research instruments, gathering data primary and secondary data, conducting both qualitative and quantitative data analysis, and using the findings to improve marketing decision-making.

      • Digital Marketing (30 credits) – Optional

        This module aims to provide students with an overview of digital marketing from a theoretical and practical perspective. The practice of digital marketing in today's marketing landscape will be outlined in addition to how digital marketing plays a vital integrative role in an organisation’s marketing strategy. Students will gain hands-on practical digital marketing skills such as the development of digital marketing tools, website design and creation, management of social media platforms and writing effective email campaigns.

    • Modules (Year 3)

      • Services and Marketing Management (15 credits) – Compulsory

        This module explores services marketing management from an operations perspective. It aims to offer an in-depth exploration of services marketing management, emphasising concepts, practices and techniques that are pertinent to the service sector. Students will synthesise and apply services management marketing theories, concepts and techniques to practice through the use of specialised service-sector case studies. Many students will eventually work in the service sector, and it is hoped that this module will inspire and shape their career.

      • Global and Cross Cultural Marketing (15 credits) – Compulsory

        This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.

      • Marketing Strategy and Implementation (15 credits) – Compulsory

        This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities. In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.

      • New Venture Creation (15 credits) – Optional

        This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial new venture management skills. It also aims to make students aware of opportunities in the market place and how to use Effectual Entrepreneurship to implement and generate sustainable incomes in a world outside the academic environment.

      • Social Media and Viral Marketing (15 credits) – Optional

        This module aims to provide students with an understanding of social media and viral marketing and will incorporate owned, earned and paid tactics. The practice of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation for future employment, the module will allow students to apply taught theories to real-life organisations.

      • Research Project (30 credits) – Optional

        This module is designed to develop students’ skills and knowledge relevant to planning and conducting a small-scale research project. Students will learn how to do research, including define research aim and objectives, conduct literature review, collect primary data, analyse and interpret data, and organise and present research proposal and final dissertation document. The module requires students to consolidate learning from other modules to plan and complete a small business and management related research project.

      • Public Relations and Corporate Reputation (15 credits) – Optional

        This module will provide a solid grounding in the theory and practice of Public Relations and the content will build upon knowledge and skills gained from previous core and optional modules on the Programme. Students will develop understanding of the ‘diversity’ in publics and the processes of managing and maintaining complex relationships. Through an understanding of the importance of managing corporate reputation, students will explore the effectiveness of public relations as an important communication tool when looking at managing public perceptions during moments of organisational or individual crisis. Additionally, the module will explore the wider cultural and societal landscape in which public relations operate, and will provide critical insight into areas such as celebrity, power and the impact of globalization.

      • Fashion Marketing (15 Credits) – Optional

        This module introduces students to fashion marketing and encourages them to apply marketing theory that underpins the subject to real world examples.  Students will explore cultural, environmental, social and ethical trends that influence the fashion industry, identify business opportunities and create marketing proposals to improve fashion brands and fashion retail spaces.

      • Marketing Consultancy Project (15 Credits) – Optional

        The module builds on learning from prior modules and provides students with the experience of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and students will work in teams to develop practical solutions.  The module gives students an opportunity to apply theoretical knowledge to real organisations and facilitates the practice of team-working, problem-solving, reflective and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.

      • Professional Communication (15 Credits) – Optional

        This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies,students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.

      • Strategic Management (30 credits) – Compulsory

        This module aims to present a broad and integrated view of strategic management in organisations and outline a range of critical perspectives on key concepts of strategy. It will introduce generic strategies at the corporate, business and functional levels and provide a range of analytical models and concepts that can be applied in assessing the strategic capability of an organisation and the environment in which it operates.

    What will you gain?

    You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills with the professional acumen to deal with challenges in a fast-paced corporate world. You will also have developed the skills of analysis, research, the verbal and written presentation of arguments and be able to apply theory to practice. If you wish to, you will have the skills to start up, manage and grow a business.

    You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:

    • Stakeholders: their expectations and behaviour
    • The environment of business and its impact on strategy
    • Design, production and distribution of products and services
    • Business resources: acquisition, application and control
    • Business process: planning, improvement and control.

    About the MDX Mauritius Campus

    Our new campus demonstrates what can be achieved when all stakeholders share a clear vision. The concept was developed by a London architect, Graham Wilson, who also is credited for developing many of Middlesex buildings in Hendon.

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    Fees and Funding

    Course fees are subject to annual inflation. An international Admin Fee is also applicable for international students. For more details, see link to respective fees and payment plans below.

    Payment Plans

    • Teaching and Learning

      You will be taught through a combination of Lectures, Seminars, and practical workshops and computer laboratory sessions. Lectures allow you to gain and develop knowledge in specific subjects. You can discuss and develop your understanding of topics covered in lectures and practical’s in smaller seminar groups usually made up of 35 students. In addition, you can arrange one to one sessions with your personal tutor or module coordinator. You will also have access to and use resources to support your learning including; Student Learning Advisers, Graduate Academic Assistants, Learning Enhancement Team and Library Resources throughout your course.

      During your first year (level 4), your weekly timetable will typically consist of:

      • 4-5 hours of lectures
      • 3-4 hours of seminars
      • 1 hour of supervised practical computer laboratory work
      • 2 hours of practical workshops

      Independent Learning

      When not attending your teaching, sessions mentioned above, you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and examinations. Your independent learning is supported by the facilities available including the library, Study Rooms and online materials accessible via MyUniHub.

      Overall Workload

      Your overall workload will include the activities listed above, and with each credit being completed equating to 10 hours of study time (You will complete 120 credits per level of study, which are broken down into modules of typically 30 credits). While your actual hours may depend on the optional module that you choose (if available), the following information will give you an indication of how much time is allocated to teaching and independent study on your course:

      Level 4 - 22% of your time is spent in timetabled teaching and learning activity:

      • Teaching, learning and assessment: 266 hours
      • Independent Learning: 935 hours

      Level 5 - 25% of your time is spent in timetabled teaching and learning activity:

      • Teaching, learning and assessment: 294 hours
      • Independent Learning: 906 hours

      Level 6 - 19% of your time is spent in timetabled teaching and learning activity:

      • Teaching, learning and assessment: 228 hours
      • Independent Learning: 972 hour

      Teaching Staff

      You will be taught by an experienced teaching team who possess the expertise, knowledge and experience closely aligned to the content of the modules on offer. The team includes academics, professional practitioners, and technical staff.

    • Assessment

      The programme will provide you with opportunities to test your knowledge and understanding informally through ‘formative’ assessment. This will be completed before your formal ‘summative’ assessment which will count towards your final marks. Each module normally contains at least one piece of formative assessment from which you will receive feedback from your tutor. Formative assessments are developmental and any grade you receive from formative assessment does not count towards your final marks.

      There is formal ‘summative’ assessment as part of the programme, usually in-between or towards the end of the programme. Assessment is generally by coursework only – this includes project reports, both individual and group presentations and other written work. The grades from the summative assessments count towards your final marks. Assessments are reviewed annually and may be updated based on student feedback, to suit content or based on feedback from an external examiner.

      Percentage of course assessed by coursework

      The balance of assessment will depend on the modules that you complete throughout your course. The approximate percentage of the course which is assessed by coursework is outlined below:

      Level 4

      24% coursework

      70% written exams

      6% practical exams

      Level 5

      40% coursework

      55% written exams

      5% practical exams

      Level 6

      44% coursework

      25% written exams

      31% practical exams

      Feedback

      You will receive feedback on the formative assessment and written summative assessments. Feedback on examination performance can be requested from respective module coordinators. Feedback is intended to help you learn and progress, and you are encouraged to review and discuss your feedback with your module coordinator or personal tutor.

      We will aim to provide you with feedback within 15 working days of submission.

      Details of progression and pass marks for assessment can be found in the university regulations.

      Academic Support

      You will have access to academic support services that you assist you in the following areas:

      • Study Skills, including academic writing, reading and numeracy skills
      • Employability, with workshops and tutorials on CV writing, interview and presentation skills
      • Library Support, including sessions on finding, and choosing the right resources and software and tutorials on referencing and plagiarism
      • Progression and Support Advisors to assist you with if you experience difficulties with your studies
      • Well-being Services.

      These services can be accessed through the Learning Resource Centre in the Library building.

    How can the BA (Hons) Business Management support your career?

    Upon graduation, you could be working in a range of industrial, commercial and third sector organisations. You could also be seen joining Advertising and Creative companies as well as Fashion companies. This degree also enables you to set up your own business. Some of our past alumni are currently work in the following businesses: Amazon, Fenwick, Sekkingstad AS, Norway, Yodel Network Ltd, Greencore, Arla Foods, Air Mauritius, MCB, ASPEN Global and VIACOM18.

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