Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.
Over the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations.
During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team.
However, if working for someone else doesn’t seem like your thing, that’s okay too – this degree enables you to set up your own business and we’ll support you along the way.
Through the programme, students will get to learn about different aspects of the marketing field, including research, strategy, and economics in different sectors, such as business, fashion, media, branding, or general marketing. The programme will be taught interactively, using case examples, group discussions, and debates. Furthermore, students will examine how to increase the value of a business through marketing strategies.
This module aims to develop the financial understanding and knowledge of students within business organisations so as to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It aims to provide an understanding of the fundamental roles of accounting and finance for business students who do not need to develop specialist knowledge as well as to provide an understanding of key economic principles that inform business thought and practice.
The aim of this module is to provide an introduction to the use of computer software to collect, analyse and present business data. Students will learn to solve business and management problems using Excel or other appropriate software with an emphasis on the application of methods to solve problems, and the interpretation and communication of results. The main aim is to enable the student to become a discerning user of quantitative methods and computers in business analysis, which can be built upon in further study.
The aim of this module is to develop students understanding of the management of organisations. It will introduce management concepts such as the business functions, organisational structure, work design, entrepreneurship, and business ethics. Students will develop the ability to analyse the strengths and weaknesses of various management theories and their application in the management of organisations.
The aim of this module is to develop students understanding of how people in organisations interact. It will introduce various people management concepts and human resource processes and practices. Students will develop the ability to compare and contrast a variety of organisational psychology and sociological theories and their application in the management of people.
This module is designed to provide you with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. You will develop knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise, including the value of the marketing mix in ensuring successful marketing implementation and the significance of external and internal operating environments for marketing practice
This module aims to develop students’ knowledge and understanding of operations management within a variety of organisations. It examines different aspects of operations management relevant to the design, planning, control and improvement of business operations. Students will learn to evaluate, select and apply relevant operations management concepts, tools and techniques to solve problems, make informed decisions and improve the efficiency and effectiveness of operational processes.
In this module, you will begin to acquire the knowledge and skills typically required for more advanced study of businesses and in managerial decision-making. You will learn to analyse business environments and handle information using techniques, models and frameworks that will also start to build higher level employability skills.
This module aims to provide students with the ability to apply key skills in information systems to the business management domain. The module also aims to enable students to obtain important aptitudes towards using information technology solutions such as business intelligence (e.g. data analytics), digital technology solutions (e.g. smart environments) and modern forms of communication (e.g. social networks) to improve business processes.
This module provides students with an introduction to innovation and entrepreneurship. It examines different forms of innovative and entrepreneurial practice including commercial and social enterprise. This includes an introduction into management issues faced by entrepreneurs and small business owners. The module will also introduce students to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving.
The aim of this module is to enable students to identify the multifaceted social processes that are imperative to organisational life. The module will cover a wide array of theories pertaining to organisational behaviour. Students will develop their own abilities to analyse these theories, build up their own views on how to think and feel about these emergent issues as well as empower themselves with the capacity to argue and support these views in an academically rigorous manner.
This module aims to familiarise students with the importance of marketing research and insights to business and, in particular, the marketing management process. Students will learn how to conduct a marketing research project, including establishing business research needs, gaining insights into the consumer market, designing an appropriate research design, creating research instruments, gathering data primary and secondary data, conducting both qualitative and quantitative data analysis, and using the findings to improve marketing decision-making.
This module aims to provide students with an overview of digital marketing from a theoretical and practical perspective. The practice of digital marketing in today's marketing landscape will be outlined in addition to how digital marketing plays a vital integrative role in an organisation’s marketing strategy. Students will gain hands-on practical digital marketing skills such as the development of digital marketing tools, website design and creation, management of social media platforms and writing effective email campaigns.
This module explores services marketing management from an operations perspective. It aims to offer an in-depth exploration of services marketing management, emphasising concepts, practices and techniques that are pertinent to the service sector. Students will synthesise and apply services management marketing theories, concepts and techniques to practice through the use of specialised service-sector case studies. Many students will eventually work in the service sector, and it is hoped that this module will inspire and shape their career.
This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.
This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities. In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.
This module is underpinned by the ethos that ‘Entrepreneurship’ is now a career choice for many students in these challenging, dynamic and uncertain times. This module is designed to foster entrepreneurial talent and encourage and develop entrepreneurial new venture management skills. It also aims to make students aware of opportunities in the market place and how to use Effectual Entrepreneurship to implement and generate sustainable incomes in a world outside the academic environment.
This module aims to provide students with an understanding of social media and viral marketing and will incorporate owned, earned and paid tactics. The practice of social media and viral marketing in today's marketing landscape will be outlined in addition to how social media and viral marketing facilitates and changes the behaviours of consumers in the marketplace. In preparation for future employment, the module will allow students to apply taught theories to real-life organisations.
This module is designed to develop students’ skills and knowledge relevant to planning and conducting a small-scale research project. Students will learn how to do research, including define research aim and objectives, conduct literature review, collect primary data, analyse and interpret data, and organise and present research proposal and final dissertation document. The module requires students to consolidate learning from other modules to plan and complete a small business and management related research project.
This module will provide a solid grounding in the theory and practice of Public Relations and the content will build upon knowledge and skills gained from previous core and optional modules on the Programme. Students will develop understanding of the ‘diversity’ in publics and the processes of managing and maintaining complex relationships. Through an understanding of the importance of managing corporate reputation, students will explore the effectiveness of public relations as an important communication tool when looking at managing public perceptions during moments of organisational or individual crisis. Additionally, the module will explore the wider cultural and societal landscape in which public relations operate, and will provide critical insight into areas such as celebrity, power and the impact of globalization.
This module introduces students to fashion marketing and encourages them to apply marketing theory that underpins the subject to real world examples. Students will explore cultural, environmental, social and ethical trends that influence the fashion industry, identify business opportunities and create marketing proposals to improve fashion brands and fashion retail spaces.
The module builds on learning from prior modules and provides students with the experience of working collaboratively on a real, client-driven consultancy project. External clients will provide a project brief and students will work in teams to develop practical solutions. The module gives students an opportunity to apply theoretical knowledge to real organisations and facilitates the practice of team-working, problem-solving, reflective and presentation skills, as well as an understanding of the complexities relating to client management and project deliverables.
This module enables students to develop an understanding of strategies commonly used in professional discourse. It integrates concepts and approaches from applied linguistics and social psychology into the management of professional communication in a range of business settings. By exploring and contextualising professional discourse strategies,students will develop systematic and explicit approaches to analysing, evaluating and constructing strategic communication.
This module aims to present a broad and integrated view of strategic management in organisations and outline a range of critical perspectives on key concepts of strategy. It will introduce generic strategies at the corporate, business and functional levels and provide a range of analytical models and concepts that can be applied in assessing the strategic capability of an organisation and the environment in which it operates.
What will you gain?
You will develop key business skills, knowledge and experience in order to excel in a management career. Companies and organisations require graduates who have expert business knowledge, who can also demonstrate analytical and problem solving skills with the professional acumen to deal with challenges in a fast-paced corporate world. You will also have developed the skills of analysis, research, the verbal and written presentation of arguments and be able to apply theory to practice. If you wish to, you will have the skills to start up, manage and grow a business.
You will learn to work effectively in teams, and be able to present and communicate business management ideas with confidence. We also ensure you develop specialist knowledge in:
Our new campus demonstrates what can be achieved when all stakeholders share a clear vision. The concept was developed by a London architect, Graham Wilson, who also is credited for developing many of Middlesex buildings in Hendon.
Course fees are subject to annual inflation. An international Admin Fee is also applicable for international students. For more details, see link to respective fees and payment plans below.
You will be taught through a combination of Lectures, Seminars, and practical workshops and computer laboratory sessions. Lectures allow you to gain and develop knowledge in specific subjects. You can discuss and develop your understanding of topics covered in lectures and practical’s in smaller seminar groups usually made up of 35 students. In addition, you can arrange one to one sessions with your personal tutor or module coordinator. You will also have access to and use resources to support your learning including; Student Learning Advisers, Graduate Academic Assistants, Learning Enhancement Team and Library Resources throughout your course.
During your first year (level 4), your weekly timetable will typically consist of:
When not attending your teaching, sessions mentioned above, you will be expected to continue learning independently through self-study. Typically, this will involve reading journal articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and examinations. Your independent learning is supported by the facilities available including the library, Study Rooms and online materials accessible via MyUniHub.
Your overall workload will include the activities listed above, and with each credit being completed equating to 10 hours of study time (You will complete 120 credits per level of study, which are broken down into modules of typically 30 credits). While your actual hours may depend on the optional module that you choose (if available), the following information will give you an indication of how much time is allocated to teaching and independent study on your course:
Level 4 - 22% of your time is spent in timetabled teaching and learning activity:
Level 5 - 25% of your time is spent in timetabled teaching and learning activity:
Level 6 - 19% of your time is spent in timetabled teaching and learning activity:
You will be taught by an experienced teaching team who possess the expertise, knowledge and experience closely aligned to the content of the modules on offer. The team includes academics, professional practitioners, and technical staff.
The programme will provide you with opportunities to test your knowledge and understanding informally through ‘formative’ assessment. This will be completed before your formal ‘summative’ assessment which will count towards your final marks. Each module normally contains at least one piece of formative assessment from which you will receive feedback from your tutor. Formative assessments are developmental and any grade you receive from formative assessment does not count towards your final marks.
There is formal ‘summative’ assessment as part of the programme, usually in-between or towards the end of the programme. Assessment is generally by coursework only – this includes project reports, both individual and group presentations and other written work. The grades from the summative assessments count towards your final marks. Assessments are reviewed annually and may be updated based on student feedback, to suit content or based on feedback from an external examiner.
The balance of assessment will depend on the modules that you complete throughout your course. The approximate percentage of the course which is assessed by coursework is outlined below:
70% written exams
6% practical exams
55% written exams
5% practical exams
25% written exams
31% practical exams
You will receive feedback on the formative assessment and written summative assessments. Feedback on examination performance can be requested from respective module coordinators. Feedback is intended to help you learn and progress, and you are encouraged to review and discuss your feedback with your module coordinator or personal tutor.
We will aim to provide you with feedback within 15 working days of submission.
Details of progression and pass marks for assessment can be found in the university regulations.
You will have access to academic support services that you assist you in the following areas:
These services can be accessed through the Learning Resource Centre in the Library building.
Upon graduation, you could be working in a range of industrial, commercial and third sector organisations. You could also be seen joining Advertising and Creative companies as well as Fashion companies. This degree also enables you to set up your own business. Some of our past alumni are currently work in the following businesses: Amazon, Fenwick, Sekkingstad AS, Norway, Yodel Network Ltd, Greencore, Arla Foods, Air Mauritius, MCB, ASPEN Global and VIACOM18.